Curriculum vitae (CV)
Paula Vermeulen | UI/UX Designer in Sutton, London | paulavermeulen003(AT)gmail.com
Work experience
Experience Design Studio — Experience Designer (self-employed)
2023 - 2025
• Improved UI, UX and service experiences for small businesses
• Applied design thinking to develop innovative products and services
• Designed branding for startups
Blancco Technology Group — Global UI/UX Design Manager
2020 - 2023
• Grew the design team from one to five designers
• Improved the user experience for SaaS products with UI and UX updates
• Planned and managed UX and UI updates for the team (Agile environment)
• Conducted research (usability testing, inter views)
• Created and maintained design systems (mobile, web and desktop)
• Used a user-centred approach (personas and journey mapping)
Inhance Technology — Senior UI/UX Designer
2018 – 2020
• Designed new Android and iOS app features
• Created design systems (mobile, web app)
• Conducted usability testing (in-person and remote)
• Designed a management portal website (B2B)
• Prepared assets for web development and app stores
• Lead and facilitated innovation workshops
GoWorky — Graphic and UI/UX Designer
2016 - 2017
• Conducted expert UI/UX reviews (mobile app)
• Created brand material (print)
• Conducted user research with focus groups
ResAfrica — UI/UX Designer
2013 - 2015
• Conducted expert UI/UX reviews (web)
• Leveraged heat map analytics and A/B testing (web)
• Collaborated on a voucher system project (web, POS and mobile)
ResAfrica — Lead Graphic Designer
2011 - 2013
• Designed logos, web-based reservation systems, newsletters and print material
• Created style guides
Cellsmart Technology — Junior Graphic Designer
2009 – 2011
• Designed and created SMS, MMS, automated voice calls and mobile websites
• Created marketing graphics for international clients (mobile and web)
• Designed a Content Management System
Education
Munster Technological University, Ireland — Honours
2024
Designing Innovative Services
University of Cape Town, South Africa — B.A.
2006 - 2008
Film and Media Production (Interactive Media, Business French and Media and Writing)