Curriculum vitae (CV)

Paula Vermeulen | UI/UX Designer in Sutton, London | paulavermeulen003(AT)gmail.com

Work experience

Experience Design Studio — Experience Designer (self-employed)

2023 - 2025

• Improved UI, UX and service experiences for small businesses

• Applied design thinking to develop innovative products and services

• Designed branding for startups

Blancco Technology Group — Global UI/UX Design Manager

2020 - 2023

• Grew the design team from one to five designers

• Improved the user experience for SaaS products with UI and UX updates

• Planned and managed UX and UI updates for the team (Agile environment)

• Conducted research (usability testing, inter views)

• Created and maintained design systems (mobile, web and desktop)

• Used a user-centred approach (personas and journey mapping)

Inhance Technology — Senior UI/UX Designer

2018 – 2020

• Designed new Android and iOS app features

• Created design systems (mobile, web app)

• Conducted usability testing (in-person and remote)

• Designed a management portal website (B2B)

• Prepared assets for web development and app stores

• Lead and facilitated innovation workshops

GoWorky — Graphic and UI/UX Designer

2016 - 2017

• Conducted expert UI/UX reviews (mobile app)

• Created brand material (print)

• Conducted user research with focus groups

ResAfrica — UI/UX Designer

2013 - 2015

• Conducted expert UI/UX reviews (web)

• Leveraged heat map analytics and A/B testing (web)

• Collaborated on a voucher system project (web, POS and mobile)

ResAfrica — Lead Graphic Designer

2011 - 2013

• Designed logos, web-based reservation systems, newsletters and print material

• Created style guides

Cellsmart Technology — Junior Graphic Designer

2009 – 2011

• Designed and created SMS, MMS, automated voice calls and mobile websites

• Created marketing graphics for international clients (mobile and web)

• Designed a Content Management System


Education

Munster Technological University, Ireland — Honours

2024

Designing Innovative Services

University of Cape Town, South Africa — B.A.

2006 - 2008

Film and Media Production (Interactive Media, Business French and Media and Writing)